
Turnkey F&B Consultancy · Dubai · UAE
From restaurant concept development and kitchen design to menu engineering and brigade training — hands-on F&B consulting for investors and owners across the UAE.
Trusted by F&B brands in the UAE

Menu development, recipe development and staff training for the rebranding of Oh! Cal.

After the Oh! Cal project, I worked with Doner & Gyros on new seasonal menu ideas.

One full month of staff training on pizza: from dough preparation to stretching, baking and the pizza launch menu.
AED 3,000
Research, market analysis and a first draft launch menu with full food cost. Remote and analysis-based — no on-site training included.
Price on request
Everything in the Launch Menu & Food Cost Audit, plus full menu concept development and one month of hands-on training with your kitchen team, 3 sessions per week. Session length agreed per project.
Contact for a quote
Ongoing support for your kitchen and menu, with a minimum of 2 months. Scope and price agreed with you.
Already running a venue? See my chef consultant for restaurants already open in Dubai page for menu engineering, food cost and team improvement.
Whether you are a first-time investor opening a restaurant in Dubai, a hospitality group launching a new concept, or an established owner looking to restructure kitchen operations, this consultancy delivers practical, hands-on results. We cover every phase of the process — from initial feasibility and concept development to kitchen design, menu engineering, food cost control, staff recruitment, SOP implementation, and full pre-opening execution. This is not theoretical advice. It is operational consulting built around profitability, efficiency, and opening-day readiness across Dubai and the UAE.
ON-SITE · STAFF TRAINING & KITCHEN SETUPFor Investors & Owners
Opening a restaurant in Dubai is a logistical nightmare. We bridge the gap between your vision and reality. We manage the contractors, design the kitchen ergonomics, engineer a profitable menu, and train the brigade. You get a fully operational, profitable business without the daily stress.
Full concept-to-launch management
Single point of contact for all F&B operations
Transparent budgets with no hidden costs
Four pillars that take your investment from concept to a fully operational, profitable restaurant.

We define the concept, positioning, guest experience, and culinary identity before money gets wasted in the wrong direction.

We help shape a kitchen that works in real life: efficient flow, correct station setup, logical movement, and operational speed.

We engineer menus for margin, consistency, scalability, and practical execution — not just for appearance.

We structure the team, define standards, and train execution so the business can operate with confidence from day one.

Concept & Design Meeting

Kitchen Layout & Equipment

Menu Development & Cost Analysis

Brigade Ready for Opening
Every stage is managed with operational logic, brand coherence, and opening-day readiness.
Four phases. Clear milestones. Complete transparency at every stage.
Market analysis, cuisine identity, brand positioning, and feasibility study for the UAE market — before a single dirham is committed to construction.
Kitchen layout engineering, equipment specification, contractor coordination, and supplier sourcing across Dubai and Abu Dhabi — managed entirely on your behalf.
Full menu creation with AED-based recipe costing, brigade recruitment, SOP documentation, and hands-on team training to operational standards.
Soft-launch simulation, service rehearsal, final quality audit, and complete operational handover. You open with absolute confidence — anywhere in the UAE.
A restaurant consultant provides hands-on strategic and operational support for F&B businesses — covering concept development, kitchen design, menu engineering, food cost control, staff recruitment, SOP implementation, and pre-opening execution. Unlike theoretical advisory firms, we work directly on-site to deliver measurable results.
Yes. Concept development is one of the core pillars of the consultancy. We define brand positioning, culinary identity, guest experience, interior-vibe alignment, and competitive differentiation before any construction or investment commitment begins.
Absolutely. We review or create kitchen layouts focused on ergonomic efficiency, correct station setup, logical workflow, equipment specification, and contractor coordination. A well-designed kitchen directly impacts speed, consistency, and profitability.
Pre-opening consulting is a key part of the service. This includes soft-launch simulation, service rehearsal, quality audits, and full operational handover. The goal is to ensure confidence and readiness on day one. Typical turnkey timelines range from 8–16 weeks depending on project scope.
Yes. We engineer menus for margin, scalability, and practical kitchen execution — not just for visual appeal. Every dish is costed, tested, and structured to support long-term profitability with strict food cost control and zero-waste strategies.
That's exactly who this service is designed for. We translate your investment vision into a functioning, profitable restaurant operation. You focus on the business; we handle the culinary and operational execution from A to Z.
We cover the full UAE — Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah — and accept GCC-based projects upon request. Remote consulting is also available for concept development and menu engineering phases.
Get Started
Let's build a profitable F&B project together. In a focused 20-minute strategic call, I'll assess your concept, identify operational risks, and outline exactly how we take it from vision to opening day.
Dubai-based Executive Chef · Serving Dubai, Abu Dhabi, and the wider UAE
+971 55 198 2350Consulting Services
This is the hub for every consulting engagement: restaurant concept development in Dubai, kitchen design and workflow, menu engineering and food cost control, supplier structure, and pre-opening execution across the UAE. Whether you are an investor opening a first venue or an operator fixing a restaurant that underperforms, the work starts here.
As a kitchen design consultant in Dubai, the priority is a line that works in real service — station logic, equipment specification, and movement — not a drawing that looks good on paper. As an F&B consultant in the UAE, the priority is margin: a menu engineered for cost, consistency and repeatable execution by the team you actually have.
Each engagement is scoped around one of the areas below. They are deliberately connected — concept, kitchen, menu and supply chain are one system, and treating them separately is where most Dubai restaurant projects lose money.
Operational audits, kitchen workflow, team structure and profitability work for existing Dubai restaurants.
Read moreSourcing, supplier negotiation and purchasing structure to control food cost across the UAE supply chain.
Read moreThe costliest menu design and pricing mistakes made by Dubai restaurants — and how to correct them.
Read more